Foundation Ingredient #1
MARKET
FOUNDATION
Know Your Playing Field Before You Play
Time Investment
● Quick Start: 2–3 hours
● Thorough: 6–8 hours
● Deep Dive: 10–12 hours
What You'll Create
Market boundary definition with documented customer count
Year 1 revenue opportunity calculation based on realistic assumptions
Industry context understanding (competitive dynamics, trends, risks)
Go/No-Go decision framework with specific next actions
Who This Is For
Anyone with a business idea who needs to validate whether there's a real market opportunity worth pursuing before investing significant time or money.